$ EXPERIENCE

Real work, real systems.

Production IoT systems, data pipelines, and automation, built to run reliably at scale.

Riipen: Your Style Doula X Riipen Labs

Mar 2026 – Apr 2026 • Toronto, Ontario, Canada

Project-Based

›Audited Instagram and Stan Store messaging to identify content-demographic gaps for perimenopausal women in the Guelph and Kitchener-Waterloo market.
›Synthesized SWOT findings and client constraints into acquisition recommendations tailored to a solo business model with no dedicated marketing budget.
›Developed a community-led growth strategy across three pillars: community activation, referral program design, and past-client re-engagement.
›Collaborated across a four-person cross-functional team to co-deliver a comprehensive growth strategy report as a final client-facing deliverable.

Riipen: EduTutor X Riipen Labs

Mar 2026 – Apr 2026 • Toronto, Ontario, Canada

Project-Based

›Led research and competitive analysis for a real client engagement with EduTutor.ca, a Canadian K–12 tutoring company with a measurable customer acquisition bottleneck.
›Conducted a full SWOT analysis of a proposed website-based tutor matching strategy, identifying key conflicts between conversion optimization and the company's existing service model.
›Synthesized stakeholder interview data and market research into a strategic recommendation with defined tradeoffs, prioritized implementation options, and KPIs.
›Collaborated across a five-person cross-functional team to deliver a cohesive growth strategy report to the employer.
›Recommended a lightweight MVP over a full marketplace build, grounded in budget constraints, contractor model limitations, and brand positioning.
›Developed a 30/60/90-day implementation roadmap with concrete success metrics including website-to-inquiry conversion rate and consultation booking rate.

Second Wind Basketball

Dec 2025 – Current • Toronto, Ontario, Canada

Freelance

›Designed and launched a client-facing booking website for a sole-proprietor basketball training business, consolidating service offerings, pricing, and availability into a single accessible platform.
›Configured an end-to-end online booking system with deposit policy enforcement and session management, reducing administrative overhead for the business owner.
›Structured service listings across multiple training formats (private, group, beginner) to clearly communicate value and drive client conversion.
›Maintained and updated the platform on an ongoing basis to reflect operational changes, ensuring accurate availability and consistent client-facing information.

Guangzhou Mingliang Energy Saving Technology Co., Ltd.

May 2024 – Aug 2024 • Guangdong, China

Internship

›Delivered production IoT firmware and app updates in an Agile SDLC, debugging telemetry data flows and NB-IoT connectivity failures across 1,000+ active devices to improve reliability and lighting signal quality.
›Automated device provisioning with reusable configuration templates, validation rules, and rollout checks, standardizing deployment quality and cutting technician setup effort by ~25% across field sites.
›Built Python pipelines to parse device logs, normalize time-series signals, flag anomalies, and generate triage summaries, accelerating incident response and improving root-cause diagnosis for field issues.
›Authored runbooks and verification checklists for deployments and support, documenting configuration standards, test steps, and escalation paths to improve cross-team handoffs and repeatable execution.